Our practical approach to Application Services can help
transform your business
We have the products, services and the expertise to help you
make the most of these powerful tools.
IT applications have opened up creative new channels for
communication between employees, partners and customers. They also
help manage and mine the vast amounts of data generated. But IT is
simply a means to an end, a tool for businesses to help gain
So save your business from having to constantly figure out what
should be in your ICT toolbox and how to use the technology
effectively, by allowing us to do it for you.
Contact Centres: equip your business with
'best of breed' technology and services, while driving down
Today, companies often operate multiple Contact Centres and
allow customers to reach agents through numerous channels:
telephone, e-mail and Web. So while this increased contact provides
great business opportunities, building, equipping, running and
constantly updating in-house Call Centres is often an expensive and
time consuming exercise.
That's why over 1,000 clients, with more than 10,000 lines of
voice technologies, depend on us to provide that service for
The future of Call Centre solutions
Our full-service, next-generation Call Centres are built upon
our managed data centre platform and provide superior hardware,
software and service. The broad range of functionality you'll get
Multi-channel access for your business and your customers
(mobile voice, fixed telephony, web, fax and SMS)
Automatic voice system, providing a voice portal with Natural
Web intelligence assistant with a Virtual Web Advisor
Machine to machine (M2M): bringing
transparency to your business
Our M2M application solution provides data transmission between
machines, for both fixed and mobile objects, with all of the
security, speed and availability you expect.
With both telemetry (wireless-to-fixed M2M) and telematic
(wireless-to-mobile M2M) applications, we can support the delivery,
deployment and maintenance of:
Fleet and asset management
Safety and security
Journey management and navigation.
Our telemetry M2M applications include the monitoring and
Electronic payment terminals
Meter reading for things like gas, water and electricity.
While our telematic M2M applications include fleet and freight
management solutions such as:
Logistics for road, rail, air and sea
Auto telematics with driver navigation, safety, vehicle
diagnostics, car security, mobility services, and traffic
These M2M applications will help you manage requirements as they
happen. For example, effectively dealing with your customers and
suppliers, whilst at the same time providing real-time updates to
your head office. The data gained from M2M helps measure process
efficiency, which in turn allows you to make the most of your
people, vehicles and buildings.
Our M2M solutions focus on helping you monitor every point of
contact and in turn:
Builds loyalty and retains staff
Allows you to build and maintain close relationships with key
Consistently provides great customer service.
To find out more about our M2M solutions please visit us at our
Application to person (A2P):
technologies that play to your strengths
Use SMS text messaging to communicate directly with your
customers, through our A2P bi-directional platform. This is a
powerful tool for mobile marketing, content delivery and customer
service applications; and the only service available for enterprise
customers with global reach and central billing.
You can use A2P to aggregate content and schedule its delivery
through an easy-to-use interface, without having to worry about
what network or time zone the destination device is on, or what
technology it uses.
The benefits of A2P are numerous:
The service provides global reach to any mobile network
It can be invoiced centrally
You'll gain cost reduction by using a single source
It replaces more expensive methods of content delivery
You'll gain real time information for customers
You'll be using text messaging, a popular format
The solution is technology and time zone agnostic
You'll see improved content delivery through aggregation and
data entry interface.
Though this technology is relatively new, it's already been
enthusiastically embraced by our customers. Our financial
institution customers, for example, are sending over 10 million SMS
communications per month using the A2P platform.
Our A2P products help improve the efficiency of your business
processes by making them mobile across:
Enterprise Resource Planning (ERP)
Customer Relationship Management (CRM)
Sales Force Automation (SFA)
Access to applications
Features of bi-directional A2P SMS include:
Global reach with special tariffs in our 20 on-net mobile
Access via Internet, IPSec, IP-VPN
Content input via Mail2SMS, Web browser (HTTP/HTTPS) or Web
service Excel file (delivery scheduling)
Reporting facilities, SLA
Commercial model includes monthly SMS packages and message
Application hosted at our Miami data centre
SMS broker for off-net reach (supra carrier)
Full security and confidentiality for better customer
Central or distributed billing
The solution takes advantage of high mobile penetration rates
(e.g. 70% mobile versus 23% Internet in Mexico).
Mobility solutions: what your business
needs, when and where it's needed
Application mobilisation, or enterprise mobility as it's also
called, is more than just mobile email access, it's:
Web-based applications that give your employees full and secure
access to their customer, financial and business data, no matter
where they are;
A powerful tool for customer relations through customer
service, content delivery and mobile marketing.
Most importantly, it can help your business improve
productivity, reduce costs and boost its bottom line.
How our approach to mobility solutions benefits you
We take a practical approach that assures our customers get the
most flexible solutions best suited to their business. And we can
do this for you, all through a single point of contact.
The first step in this process is to completely understand how
your organisation operates. Your dedicated Global Account Manager,
supported by local account mangers, will work closely with you to
identify the opportunities for improving efficiency and keeping
your employees connected. And we'll jointly develop a plan to
achieve your business objectives.
It's only then that we provide technical professional services
around a solutions stack comprising of:
Business applications and email.
These enterprise applications are flexible and can be integrated
with your existing back-end systems. They're also comprehensive and
consistent, with broad third party support from a variety of
As a result, your employees will have secure connections to the
information they need over their mobile devices (including laptops,
smartphones and handheld devices) via a Web browser with an
easy-to-use interface. This means they can operate seamlessly out
of the office.
Critically, you'll have full access to key data metrics to
measure your performance while tracking your return on
Digital marketing: being where your
customers are, providing them with what they want
Our comprehensive digital marketing solution is aimed at opening
up the new channels of communication for your business. We offer
fully integrated services across communications technology,
deployment, platform and equipment; globally.
One multinational retail customer, for example, has launched an
in-store digital marketing campaign focused on ring tones and
music. Its shoppers are now able to respond to in-store promotions
and order products by texting a displayed keyword to the
From content to screens, you'll have a complete digital
marketing solution, delivering your multimedia content across all
of your businesses from a central point. This model is flexible;
allowing you to determine what is shown to the public, along with
where and when. Integration with third party applications,
including SMS, content system, external sources information and
client applications is also available to you.
How digital marketing benefits your business:
Allows you to offer personalised content
Creates production and campaign distribution cost savings
Enhances client retention
Develops both internal and external communication channels
Enables remote coverage of information and personalised content
by location and client
Creates new channels of information, promotion or
Offers immediacy in the communication of campaigns with
extensive geographical coverage.
Our collaborative approach means our first priority will be
working closely with you to gain a full understanding of how your
business works. It's only then that we'll devise a plan to help
your business solve the challenges you face and deliver the
benefits you want.
ABB wanted to
increase crop production and improve the quality of life for
farmers, whilst simultaneously saving water consumption. Find
out how Telefónica helped ABB implement a machine to machine
solution which increased crop production and improved irrigation
Spanish electricity company Endesa has been pioneering the use of
intelligent networks to measure and control its utility tension
meters. Find out how Telefónica's M2M mobility service has been
combined with advanced AMR and AMI technologies to help Endesa
dramatically improve the speed and quality of data from its meters,
while driving down associated costs.